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Orchestro by
McKinsey & Company
One platform to run the enterprise
McKinsey's agile transformation practice had a blind spot: the tools didn't talk to each other. Strategy sat in spreadsheets, OKRs in slide decks, talent data somewhere else. I led a small design team of 3 on a 0-to-1 project, responsible for the full product design from the ground up. I defined the information architecture of a complex enterprise system, designed the OKR tracking, KPI dashboards, talent deployment views, roadmaps, and financial reporting surfaces, and built the design system that held it all together. I also shaped the overall product strategy alongside McKinsey consultants, translating business transformation frameworks into actual product decisions. The result was a platform used by 5,000+ enterprise users across North America, Europe, and Australia, and a global success story as a McKinsey Solution.
Role: Lead Designer, UX Strategist
Contribution: Product strategy, User experience, Visual design, Design systems, Team leadership

05 · DESIGN SYSTEM · COLOR
Brand
#008FFF
0, 143, 255
Usage 10%
Neutral 900
#24272B
36, 39, 43
Usage 30%
White
#FFFFFF
255, 255, 255
Usage 60%
Neutral 800
#45494D
Neutral 700
#65686D
Neutral 600
#797D81
Neutral 500
#A2A6AB
Neutral 400
#C1C4CA
Neutral 300
#E3E7EC
06 · DESIGN SYSTEM · ICONS
07 · ILLUSTRATION LIBRARY



08 · DESIGN SYSTEM · DATA VIZ LIBRARY
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